The latest big name under the spotlight is Liverpool captain Steven Gerrard.
The England midfielder may be out injured at the moment but we take a look into an aspect of his life away from the pitch.
DAVID BECKHAM he ain't.
Gerrard is slaughtered by his mates for refusing to budge from his V-neck top or polo shirt and jeans combo.
He dresses them up with pointy shoes if he's out on the town and dresses them down with Adidas trainers.
He makes more effort with his jewellery and owns two exclusive Rolex Daytona watches, though he probably admires them more as pieces of engineering than fashion items.
It seems Stevie leaves this sort of thing to wife Alex Curran, one of Britain's style icons.
THERE is a rather bizarre sight in store for anyone who happens to wander inside Gerrard's beautiful £3million home in Formby, Liverpool.
The midfielder's impressive collection of famous football jerseys all adorn 40 rotating mannequins.
And nestled among the Gennaro Gattusos and Alessandro Del Pieros is a Jamie Carragher shirt, which Gerrard admits only gets in there because he is his mate.
GETS his day-to-day business done on two no-frills Nokias. But, after becoming a victim of burglary two years ago, Gerrard has invested in a £200,000 security system with a direct link to the police.

SINCE vowing to give up on wild nights out, Stevie G has been spotted spending even more time wandering around the shops in the Trafford centre with his missus, Alex Curran.
But the England star's favourite haunt still remains his bedroom as he is famous for indulging in regular afternoon naps.
GERRARD has a Range Rover with a £30,000 Overfinch customised kit on it, including modified bumpers, a spoiler and side vents.
And he also zooms around in a convertible Bentley GT, which will set you back well over £100,000.
Both cars are always kept in pristine condition because Steven is obsessed with cleanliness.
This article has 10 comments
HE'S A DONK
By RED CRIDD. Posted November 8 2009 at 7:37 AM.
Come back soon Stevie!!
By elnino. Posted November 8 2009 at 7:16 AM.
We Reds fans love u speedy recovery we need u back soon
By Jeremy Chua. Posted November 7 2009 at 5:30 PM.
I hope but i want from my heart that stevie G must come back as soon as possible to save liverpool
By thevarajan. Posted November 6 2009 at 3:07 PM.
stevie g, the best player liverpool has ever seen
we need you back, torres is stuglling.
By ben hamer. Posted November 6 2009 at 10:32 AM.
Pray for ur quick recovery steve...Torres is realy strugglin coz of ur absence..And we miss ur game..get well soon
By Gilbert. Posted November 5 2009 at 12:31 PM.
gerrou im very proud of you b/c you are liver plears you are five star plears we will miss you i hope sunday night clash we will see you.please god bless steven gerrard and his familes!
By faysel yesuf. Posted November 5 2009 at 9:20 AM.
down to earth,with all the money he has.
By waisea. Posted November 4 2009 at 11:22 PM.
we love u stevie, get back playin soon we need u
By marie tyrer. Posted November 4 2009 at 4:48 PM.
best player ever i love this guy
how do i do to meet this magnific player?
all the best and coe soon we all miss you
bonne guerison
By djibril. Posted November 1 2009 at 3:58 PM.