Even the players are getting a bit weary of promising big things in a coming season only having to revise predictions of success midway through.
Take last season. Spurs kicked off as many people's punt to break the top four and push for the Champions League. A European spot at the very least.
It was all based on the previous season's League Cup final win over Chelsea. A victory which itself obscured the fact that that season had actually started with high hopes of moving up a few significant notches in the Premier League. It has become a familiar cycle.
As Ledley King admits: "Over the past few years we keep starting out the season with real hope of breaking into the top four but it just hasn't happened. I think the time has come for us stop all the talking, just get on with it and see where we can get."
The trouble for Spurs after four consecutive seasons of missed opportunity is that the competition at the top is even tougher.Aston Villa and Everton have steadily improved - and now there is Manchester City.
Mind you, given the shambles they were at the start of last season before Juande Ramos was removed, Spurs should be grateful they are not in Newcastle's shoes right now. The form shown under Harry Redknapp to get to an eventual eighth-placed finish would have seen them probing the top four had they got off to anything like a decent start.

The challenge for Redknapp now is to prove he is capable of cajoling a team to lead from the front rather than overcoming the odds as he has done so successfully down the years at clubs with lesser expectations and resources.
It is one he relishes, a chance to prove he really can manage a big club.
Unlike predecessors Ramos, Martin Jol and Glenn Hoddle, Redknapp has not been blessed with a substantial summer budget, having spent over £40million in January to strengthen the squad enough to keep them up.
But the business of signing Peter Crouch for less than he should get for off-loading Darren Bent would appear a typically astute trade by the Spurs boss.
Crouch is just the sort of centre forward to bring the best out of players such as Luka Modric, Robbie Keane and Jermain Defoe. And don't put it past Redknapp playing all four in games at White Hart Lane.

One of Crouch's biggest assets is his ability to bring more mobile players into the game with back-to-goal ball control that defies his awkward frame.
Crouch will get goals too and with so many attacking options one senses Tottenham could become one of the most exciting sides in the Premier League.

Modric, who blossomed after Redknapp arrived, will be key if Spurs are to unlock opponents in key games. So too will Aaron Lennon as he seeks to prove to Fabio Capello he should be in England's World Cup squad next summer along with Crouch and Defoe.
Providing the 21-year-old winger continues to improve his final ball and his finishing, Spurs have a potentially prolific front line.
If the back four can maintain the improved solidity shown after Redknapp's arrival they can take on the big sides.
But their pre-season was hindered by injuries to Jonathan Woodgate and Michael Dawson and King's constant battle against dodgy knees too often deprives them of a player Capello also sees in his plans.
Redknapp may need to add to his squad at centre-half before the transfer window closes.
But it seems he has changed his mind about Huerelho Gomes and is prepared to show faith in the Brazil goalkeeper after his dramatic improvement in form following the arrival of goalkeeping coach Tony Parks.

That Spurs have proved strong enough to resist Inter Milan's pursuit of Jermaine Jenas suggests they have at last learned that selling their top stars has been one of the reasons they have kept failing to break into the big-time.
At least they start this season with a sense of stability. And Redknapp will feel deep down that Spurs can give it a real go.
If not to lift the title for the first time since 1961, then at least to make Arsenal feel they have real rivals on their north London doorstep again.
That and a proper tilt at an FA Cup they haven't lifted since 1991 would be luvverly jubberly for Spurs this season.
BIG HOPE: That Spurs can make a decent start to the season - unlike last year when they took just two points from their first eight games under Juande Ramos. Then maybe they can at last start to fulfil their potential and become a side capable of cementing a place in the top six and challenging the top four rather than just hoping for Cup success.
KEY IN: Peter Crouch (Portsmouth, £9m)
KEY OUT: Didier Zokora (Sevilla, £8.7m)
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This article has 7 comments
Crouch and Defoe will be a good combination for Spurs. The defence situation is worrying although if King can play once a week and Dawson & Woodgate get fit and Bassong finishes his suspension then centre defence looks solid. Am stillconcerned about the left side of midfield BUT, good players can play anywhere so Modric will still show good influence. I think we could be a top 6 finish this year, Europe is a possibility and then press on from there. Palacios will be key this season but if injured or suspended I'm concerned about the lightweight midfield. I still think Veira would do a job for us in the way that Edgar Davids did....too old? I dont think so, these guys are so fit and guile is an important factor.As for being an ex Gooner..so what! The man can still play, look at that first. Wenger would love him back but Arsenal are brassic and so not possible to fund his wages.They probably need Viera just as much as us. The midfield always concerns me at Spurs because of it being so lightweight with the exception of Palacios. My heart says Spurs to finish in top four, my head says sixth or seventh and a Cup(hopefully!). Lets get real Spurs fans,. and not raise expectations too high. After 12 games we'll know what's happening.
By Nigel Coyne.. Posted August 10 2009 at 1:15 PM.
Totally agree with spurs24/7,Jenas is so ordinary, it's untrue.Hope we can solve the left side problem with a class signing,so we can bring Luca in off the wing to play alongside Palacios.For me that would be a better balance,and sorry to say,Keane is the odd one out for me.
By brespur.. Posted August 2 2009 at 10:18 AM.
when redknapp moves he will take the players again lol
By pompey.. Posted August 2 2009 at 10:26 AM.
I agree we must learn to keep our top stars.but we must also learn that jenas is not one of them so if harry could off load him down the market that would be triffic.also would everyone please stop crying about the kit have you lot seen some of the things man u have worn over the years has not done them any harm has it.
By spurs24/7.. Posted August 2 2009 at 9:05 AM.
rob the kit aint great but it aint bad either. iv just had enough of spurs constantly trying to add yellow to our kits. however this will not effect out performances top 6 is the plan. Then a fight to keep our shining stars next summer!
By C Luigi Wallis.. Posted August 2 2009 at 8:33 AM.
so we will not do wellv this season because of our kit! words fail me
By john e boy.. Posted August 2 2009 at 3:05 AM.
We will never win anything in this ridiculous new kit. Imagine the All Blacks in pink - how terrifying is that? Having been to two pre-season games and seen the kit up close it is truly awful!
By Rob Doran.. Posted August 2 2009 at 12:30 AM.