BOOKIES are getting set for a £10-million reality telly betting bonanza over the next few weeks as the stars head into the jungle for I'm A Celeb...
Punters have been splashing loads of cash on bets for X Factor and Strictly Come Dancing - but things are set to go into overload as the stars head into the jungle.
So far ex EastEnder Joe Swash is the favourite to win at odds of 7/2.
If these figures are anything to go by, it will be a year for the boys with singer Simon Webbe coming in second at 4/1.
Tennis ace Martina Navratilova and Star Trek legend George Takei are tied at 7/1, followed by presenter Esther Rantzen and WAG Carly Zucker with 8/1.
Blond bombshell Dani Behr is rated at12/1 along with ex Met deputy assistant Brian Paddick.
Glamour girl Nicola McClean and politician-turned presenter Robert Kilroy-Silk are at the bottom with 14/1 odds.
Not surprisingly, Robert and Nicola are both mostly likely to be evicted first - which will be a disappointment to blokes looking forward to watching the saucy blonde in action.
So far, Robert has slightly less to offer - though that doesn't necessarily mean he will be Shafted early!
Last year panto king Christopher Biggins, 59, cost bookies a fortune when he emerged to win the series - despite being one of the underdogs.
So far tennis ace Martina Navratilova, 52, is the betters' Biggins as the best backed contestant - but that doesn't mean she will win.
William Hill spokesman Rupert Adams said: "Biggins' win last year cost us dear and we are out to get our revenge this year as there is no obvious stand out yet!"
Wait and see!
7/2 Joe Swash
4/1 Simon Webbe
7/1 Martina Navratilova
7/1 George Takei
8/1 Esther Ranzten
8/1 Carly Zucker
12/1 Dani Behr
12/1 Brian Paddick
14/1 Nicola McLean
14/1 Robert Kilroy Silk
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