Ultimo stunner Katie Green and former Lara Croft model Lucy Clarkson were more than happy to help the company's founder out.
Michelle says up to 75 per cent of women wear badly-fitting bras.
The latest range - released as Ultimo celebrates its tenth anniversary - is designed to set things straight.
And her Angels were on hand to set a good example.
Ultimo, the UK's leading designer lingerie brand, has been promoting department store Debenhams' national Bra Fit programme.
The campaign has seen Ultimo offer up free professional bra fittings and lingerie advice to all women who come in-store.
Ultimo has a presence in 145 Debenhams stores nationwide with its portfolio of brands including Ultimo, Ultimo D-G Cup, Ultimo Swimwear, Ultimo Extreme Shapewear and Ultimo Miracle Solutions.
The range is available from Debenhams stores nationwide and www.ultimo.co.uk
Debenhams Bra Fit programme runs until Sunday 3 May 2009.
This article has 1 comment
There is noway she is an F cup.
By Lola. Posted May 3 2009 at 3:20 PM.