Princess would have been ultimate Ultimo

MICHELLE Mone has paid some of the world's hottest celebrities millions to front up her Ultimo advertising.

Superstars ranging from Rachel Hunter to Spice Girl Mel B have all donned her lingerie - and they have been a key factor in turning the tiny bra business into a monster global brand.

And now the rags-to-riches businesswoman has named her ultimate Ultimo girl of all time - Princess Diana.

"She was an unbelievable woman. I don't think there will ever be anyone like her again," says Michelle.

"If she was still here, she'd be the person I'd most love to have as the face of Ultimo.

"She was a woman who really touched my heart. She was so genuine, she didn't do the things she did for publicity.

"I've met Prince Charles a lot because I sit on the board of the Prince's Trust charity and I told him what an incredible woman she was. I cried for months after Diana died.

"She was so sexy but with real class at the same time. What man wouldn't fancy her?

"So yeah, if I could have any woman in the world, dead or alive, as the face of Ultimo then it would be Princess Di."

PR conscious Michelle has chosen 28 headline-grabbing celebs to model her lingerie and gain worldwide publicity over the last 10 years.

Big names included Hollyoaks star Gemma Atkinson, Melinda Messenger and lads' mag favourite Jennifer Ellison.

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