Dettol Surface cleaner was the "most motivating" ad of 2009. The Geordie lads' commercial for Nintendo Wii was second.
Gary Lineker and Cat Deeley's Walkers crisp bike ride came third. TNS Research International asked people if they were persuaded by each ad.
Rest of Top 10. 4 Kellogg's cornflakes. 5 Kenco Eco coffee refill. 6 O2 iPhone. 7 Tesco hot air balloon. 8 Premier Inn with Lenny Henry. 9 Boots Christmas gifts. Joint 10 Comparethemarket.com with Aleksandr the meerkat and Morrisons with Richard Hammond and Denise Van Outen.
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