The sprawl of workshops here supply a staggering SEVENTY PER CENT of the world's Christmas trees, dancing Santas, baubles and tinsel.
But Santa's factory isn't in Finland or the North Pole - it's in CHINA, where thousands of his little helpers (er..peasant workers actually) beaver away.
And forget goodwill to all men - this juggernaut rakes in a quarter of a billion pounds a year.
The scale of the operation in the southeast city of Yiwu is mind-boggling. The factory churns out hundreds of thousands of products a year, including 200,000 baubles. Last year 3,000 shipping containers of Christmas goods were sent to the UK, Europe and the US every day.

On our visit, an order for 200,000 PLASTIC SNOWMEN was being processed in the main workshop - the size of ten football pitches - as well as one for 1.3 MILLION PIECES OF TINSEL. DIY chain B&Q has ordered 30,000 top-of- the-range trees, which they bought for just £5.30 each.
Yiwu - population two million and dubbed Christmas Town - is also home to the world's biggest wholesale festive decorations market, covering four million square metres, with 62,000 stalls selling 320,000 different products, bought to be sold in bulk overseas.
A synthetic tree you would pay £10 for in Britain costs just 20p. A dancing Santa that would sell for £20 is £1.20.
But Christmas comes at a cost to many workers in the city, who earn a basic wage of just £1.77 for a 13-hour day and sleep eight to a room in dormitories.
PICTURES: RICHARD JONES / SINOPIX
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