Peachy Keen!

Peaches Geldof is revealed as the new face and body of Miss Ultimo lingerie

By Phoebe Frangoul, 27/05/2009

Peaches Geldof was officially unveiled as the face and body of Ultimo's new range, Miss Ultimo, at Debenhams on Oxford Street today. Ms Geldof looked demure in a ladylike navy pencil skirt, Mary Janes and a stripy basque as she launched the new line of cute, 50s-style lingerie which is aimed at young women.

Peaches is said to have been chosen as brand ambassador for Miss Ultimo because of her 'real' figure and we have to say the model/DJ/journalist looked smoking hot in the photoshoot she did for the line, which saw her posing provocatively as a cheeky pin-up girl with cupcakes and milkshakes in an American diner. The bras and knickers are super-cute, with floral prints and retro ruffles - perfect for summer under flirty sundresses and denim cut-offs..

What do you think of Peaches as a model? Do you want to see fashion being advertised by real women with curves?

Click here to see our pick of the best lingerie for summer

Click here to check out the new Miss Ultimo collection

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