
THE LOOK: OK, it's not your average daytime wear, but it is beautiful. Draw a geisha outline with a tomato-red lip pencil such as Yves Saint Laurent Lipliner Pencil in True Red, £14, then fill in with a shade like Miners Lip Colour in Seduction, £3.99. Add a feline flick on the eyes with Pure Kajal Eyeliner, £11.75, and long, fluttery Mister Mascara Paradise Lashes in White, £8.63.
HELEN'S VERDICT: "I love this look. The lashes are so long they look amazing, and the lip shape is more flattering than I expected."

FUNKY FLUORO
THE LOOK The '80s are back - which means bright fluorescents and colour clashes. We love 17 Solo Eyeshadow in Ivory Coast, £3.22, and Urban Decay Matte Eyeshadow in Flash, £11. Blend a powder blush like B Never Too Busy To Be Beautiful Blusher in Bashful, £10.75, from the top of your cheekbones to your hairline, then towards your brow bone. Lips are loud and proud in Mac Full Fuchsia lipstick, £11.26.
HELEN'S VERDICT: "I've just bought a neon lipstick and this has inspired me to wear it more and try out brighter eye colours."

TRIBAL TEMPTRESS
THE LOOK Smouldering metallics make this a super-sexy look. Give your skin a hint of colour and sharpen cheekbones with Estée Lauder Bronze Goddess Luminous Liquid Bronzer, £19.57. Wing your eyeshadow out to your hairline - try L'Oréal Paris Color Appeal in 151 Pure Gold, £4.99, and Laura Mercier Metallic Crème Eye Colour in Burnished Copper, £18. Finish with a slick of metallic lip gloss using Rimmel Vinyl Bronze in Golden Goddess, £4.29.
HELEN'S VERDICT: "This is the most 'me' - dark, smoky eyes with lots of bronzer, sexy gloss and nude lips."

SCI-FI SEXY
GET THE LOOK Lilac lips, glossy eyes and lined eyebrows are more wearable than you think. Use a matte base like Bourjois Brush Foundation, £11.75. Press Paul & Joe Eye Gloss in 02, £15, into the inner corners of your eyes. Slick Vaseline, £1.15, over the rest of your lids for a glossy finish, and define lashes with black mascara. Block out your eyebrows with Bobbi Brown Creamy Concealer, £14.68, then carefully draw faux brows just above your natural brow - we used Maybelline Kohl Express Eyeliner in Black, £3.99. Paint your pout in Stargazer Lipstick in 115, £3, for new-wave lips.
HELEN'S VERDICT: "I thought I'd look odd in the futuristic make-up, but it's one of my favourite looks. I'm amazed I can wear lilac lipstick!"
STOCKISTS 17 (BOOTS), B NEVER TOO BUSY TO BE BEAUTIFUL (BNEVERTOOBUSYTOBEBEAUTIFUL.COM), BOBBI BROWN (BOBBIBROWN.CO.UK), BOURJOIS (NATIONWIDE), ESTE LAUDER (0870 034 2566), LAURA MERCIER (0800 123400), L'ORÉAL (NATIONWIDE), MAC (MACCOSMETICS.CO.UK), MAYBELLINE (NATIONWIDE), MINERS (MINERS.CO.UK), MISTER MASCARA (BEAUTIQUE.COM), PAUL & JOE (020 7730 1234), PURE (BOOTS), RIMMEL (NATIONWIDE), STARGAZER (STARGAZER-PRODUCTS.COM), URBAN DECAY (URBANDECAY.CO.UK), VASELINE (NATIONWIDE)
PHOTOGRAPHY SIMON SONGHURST AT SIXTY ONE PRODUCTIONS, REX FEATURES MAKE-UP BETTY LOU USING MAC HAIR GUY KREMER USING L'OREAL PROFESSIONNEL CLOTHES AND ACCESSORIES FROM A SELECTION AT MONSOON, LITTLEWOODS, AMERICAN APPAREL, ASOS, FREEDOM AT TOPSHOP
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